Adobe has announced Creative Cloud availability from the 23rd May, and here's the nitty-gritty detail on what you get, and what it'll cost ...
The Adobe Creative Cloud was announced on the 23rd April, providing
creatives with a new way of accessing Adobe CS6, as well as a host
ofother great Adobe tools (such as Typekit). Adobe has announced
Creative Cloud availability from the 23rd May, and here's the
nitty-gritty detail on what you get, and what it'll cost ...
What is Adobe Creative Cloud?
On the one hand, the Adobe Creative Cloud embraces digital downloads
and it represents a major shift in the way Adobe will provide its
creative software in the future.
Rather than sticking to boxed products and an inadequate upgrade
cycle, Adobe CS6 and its related creative tools will be part of an
Internet-based creative hub. Adobe wants you to purchase a yearly
subscription to access/download the Creative Suite software.
How will this work? Despite the 'Cloud' moniker, Adobe's Creative
Suite isn't becoming a cluster of online applications. Instead, a
typical subscription will give you on demand access to the Adobe CS6
Master Collection, which will include all the tools you know and love -
Photoshop CS6, InDesign CS6, Illustrator CS6, After Effects CS6 and so
on.
Here's a full run-down.Lightroom and Adobe Touch apps
As you can see from the screenshot above, a subscription to Adobe
Creative Cloud also includes a bunch of extra apps, tools and services.
These include Lightroom 4, Adobe Edge and Adobe Muse, plus the new Adobe
Touch apps:
Adobe Photoshop Touch
Core Photoshop tools optimised for tablet devicesAdobe Debut
Present your Illustrator, Photoshop and InDesign files on your tabletAdobe Proto
Easily create website wireframes and prototypesAdobe Collage
Combine different files to make an idea-driven mood boardAdobe Ideas
Sketch out concepts with vectors, layers and colour schemesAdobe Kuler
An app-based extension of the Kuler colour theme generatorInstallation and the Cloud
Particular attention has been paid to the easy installation of apps,
which isn't something Adobe is particularly well known for. Having
registered for Adobe's Creative Cloud, you are presented with an apps
screen. Simply select an app, and then hit download - it's that simple.
You also get 20GB of Dropbox-style cloud storage thrown in, giving
you the ability to sync content across different devices. Adobe Business
Catalyst, meanwhile, will give you an easier way to offer website
hosting for clients.
Syncing is full of win
Having seen the service being demonstrated at the official launch,
there's a seamless nature to the transferal and placement of files. You
can add files to the cloud via a folder that can be access traditionally
through Finder and the like, or you can drag files directly into the
browser. An icon, which sits in your taskbar, indicates that files are
being synced.
The Adobe Creative Cloud subscription also includes access to the web font library Typekit.
You essentially get the Portfolio plan (worth $49.99 per year) for free
- 500,000 page views/month, full library access, unlimited website
usage, unlimited fonts per site and SSL serving.
Lastly, the Digital Publishing Suite Single Edition is a tool for turning graphics/layouts into interactive iPad apps. Handy.
Adobe is keen to point out that its Creative Cloud offers more than
digital downloads. "The vision for Adobe Creative Cloud is to turn
previously difficult, disparate workflows into one intuitive, natural
experience, so our customers can create freely and deliver ideas on any
desktop, tablet, or handheld device."
Community in Adobe's Create Cloud
Community is a massive part of Adobe's Creative Cloud, and a lot of
work has been put into this part of the service. Subscribers will get
access to 20GB of server space, where they can store files. But it
doesn't stop there. These files can then be shared with other
subscribers - and even people not subscribing - with all Adobe's
supported file types being visible in a browser view (so the app doesn't
have to be installed by the person viewing the file). You can also see
file information, such as which fonts were used in a project, as Adobe
exposes meta data to the person viewing a file.
Do you actually need a subscription?
There are pros and cons to the Adobe Creative Cloud approach. If you
only use one or two of the Creative Suite applications, you might prefer
stumping up a one-off payment. Adobe isn't discontinuing its physical
products just yet.
But Adobe is going all-out to make it worth your while to become a
subscriber. Both Mac and PC versions are included as part of the basic
subscription. You simply download the version that's right for you. With
two user licenses per subscription, you can install the tools on up to
two machines.
Subscription model
The subscription model also means that Adobe can keep pace with
changing technology, add new features and deliver upgrades between
traditional boxed copy upgrade cycles. Subscribers will get updates and
add-ons as soon as Adobe is ready to roll them out.
Adobe says
that it aims "to provide you with maximum flexibility, lower cost of
entry, and most importantly the ability for Adobe to deliver
cutting-edge innovation on an ongoing basis, to keep you ahead of the
changing technology and device landscape."
OK. But how much will it cost?
Adobe Creative Cloud: pricing and availability info
Adobe Creative Suite 6 products and Adobe Creative Cloud will be
available by 23rd May. Adobe Creative Cloud membership will be available
to customers in 36 countries and in multiple languages. Pricing for
Creative Cloud membership for individuals in the UK is £38.11 ex VAT per
month, based on annual membership and £57.17 ex VAT per month for
month-to-month membership. A special introductory offer of £22.23 ex VAT
per month for CS3, CS4, CS5 and CS5.5 individual customers is also
available. Customers paying in the US pay $49.99 each month, on a one
year contract (with a special $29.99 offer for CS3, CS4, CS5 and CS5.5
individual customers). Finally, if you're paying in Euros then it's
49.99, and 29.99 with the special offer. For more info on the product,
and pricing, visit the official Adobe Creative Cloud page.
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