Content Knowledge Is Power
“Content matters!” “Comp with real copy!” “Have a plan!” By now, you’ve probably heard the refrain: making mobile work is hard if you don’t consider your content. But content knowledge isn’t just about ditching lorem ipsum in a couple of comps.
Countless organizations now have a decade or two’s worth of Web content — content that’s shoved somewhere underneath their redesigned-nine-times home page. Content that’s stuck in the crannies of some sub-sub-subnavigation. Content that’s clogging up a CMS with WYSIWYG-generated markup.
Messy, right? Well, not as messy as it will be — because legacy content is the thing that loves to rear its ugly head late in the game, “breaking” your design and becoming the bane of your existence.
But when you take the time to understand the content that already exists, not only will you be able to ensure that it’s supported in the new design, but you’ll actually make the entire design stronger because you’ll have realistic scenarios to design with and for — not to mention an opportunity to clean out the bad outdated muck before it obscures your sparkly new design.
Source: http://www.smashingmagazine.com/2013/04/29/content-knowledge-is-power/
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