Redesigning With Personality
We are very happy to present a sample chapter from the upcoming printed Smashing Book #3, written by Aarron Walter. In this chapter, Aarron explains how sharing our personalities can help us create lasting relationships with users, and how it can improve the bottom line of our business. The sample is also available for free download in PDF, EPUB and MobiPocket. —Editorial Team
Written by Aarron Walter, reviewed by Denise Jacobs.
Redesigning a website can be the seven-layer taco dip of hell. You’ve searched for inspiration on dozens of websites, captured screenshots, jotted down notes, consulted friends and colleagues, maybe even interviewed users. But despite your due diligence, your vision for the new website remains unclear.
I feel your pain, my friend. I have been there many times. A redesign brings with it the pressure to innovate, to reimagine, to make a better version of the website so that it lasts for years to come. It can be paralyzing.
Source: http://www.smashingmagazine.com/2012/03/27/redesigning-with-personality/
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